Best Online Marketing Strategies for a Low Budget

With the rate at which online marketing is increasing it becomes more difficult to get your market to your target audience.

This is due to the high level of competition from well funded companies that spend a lot in marketing.

But that does not mean you have to spend lots of money on marketing so that you can get a place in the market.

Even if you got a pretty tight budget you can still market your business.


You are probably wondering:

“How can i increase sales with such a tight budget”

Well today am going to show you how.

All you need to do is to take some of your time and go through this article to the end.

Are you ready?

Here we go


Best Online Marketing Strategies for a Low Budget


The best Online Marketing Strategies

You don’t have to get broke all in the name of marketing, its true that some niche are more competitive than others but no matter the niche you are into, these strategies will help you spend less in marketing.


1. Develop a User Friendly Website.

Your brand name, logo and website is very vital. Your site or sales page is the first thing people see, the navigation should be simple and easily accessible. Having broken links or 404 error pages will make potential customers think you not serious. Infact your site represent your business and so should be at its best.

 

2. Aim for Top Search Engines Rankings.

What’s the need of marketing online without anyone seeing your business. Depending on paid traffic alone will cost you a lot .


About 90% of internet users use search engines to find websites, products & services, in order to get a handful of the billions of traffic that comes from search engines you need to ensure that your site is search engine friendly technically and practice good seo technique both on-page and off-page.

 

3. Use Email Marketing.

Email marketing is the fastest way to boost traffic and sales. It does not require the work involved when trying to get traffic from search engines like keyword research, on page seo, link building and all that seo stuff. One misconception many marketers have is that to use email marketing you need to pour in a lot of cash to get result.


According to Direct Marketing Association, email marketing brings in about $40 for every $1 spent. That’s a pretty good return,however many marketers suffer from the depression of writing tons of emails that are not clicked left alone opened.


When using email marketing bear in mind that you are not the only marketer sending mails to your subscriber and this reduces the chances of your mail being read. Am currently putting together a brain storming email marketing strategy which I hope to publish soon for now you can check out this epic post by copyblogger 37 tips for writing emails that get opened, read and clicked.

 

4. Dominate your Niche with Affiliate/Reseller Program.

Who says you have to do all the marketing and promotion yourself. You don’t want to be sitting at the front of your computer all day writing mails, posting on facebook, twitter and other social networks, you are going to fall sick (laughs).

What’s the catch?:


Start an affiliate program and let others do the work. I guess you know what affiliate marketing is, if not watch out for my next post where I will give a step by step guide to starting your own affiliate/reseller program for now you can check out this resource from sean on how to start affiliate marketing as a newbie blogger.

 

5. Ask an Internet Marketing Coach/ Consultant to analyze your Strategies.

You can probably increase your sales if you make or do one or two things you are not doing now in your marketing strategy. Am not saying you that you are not doing things right but like the saying goes “two heads are better than one”.


Ask for help or suggestions from a marketing consultant it would cost you nothing or maybe a few bucks but trust me you will be glad you did.

 

6. Write and Publish Press Releases

Press Releases will help increase your brand visibility as it brings news about your company to the world.

You are probably wondering”

“What will i topic to write about”?:

you can write on just about anything partaking to your company.


Here are some topics you can write about.

  • Introducing a new product
  • A partnership
  • An anniversary celebration
  • Opening of a new business outlet/branch
  • Launching a website. E.t.c.

 

7. Create a Blog for Your Business.

Businesses websites that have blogs tend to have more repeated visitors and sales. Below are more reasons you should create a business blog.

  • Your blog stands as a means to interact with your visitors and prospective customers.
  • Writing about your products and services and providing answers to questions left as comment on your blog shows you are an expert in your field.

 

8. Give Discounts.

Selling at a good discount price is one strategy that will get attention of many “Everybody likes free stuff” you are not actually giving your product or service for free. Now lets be sincere here for instance you want to buy a new iphone and you check on smartfonestore and its sold @ $886 and you find exactly the same iphone 6 at a discount price on amazon and its on sale for $845, will you buy from amazon or smartfonestore?. I guess you will go for the cheaper one .


The truth is:

This strategy might seem weird but it works.

Now:

Lets see how ipage doubled their customers in 2022.

In 2022 Ipage gave a huge discount by selling unlimited hosting for just $1.98 per month and this made a lot of webmasters (including me) to switch to ipage.

But i knew it was not going to last for long. Now ipage hosting is sold for $2.25 per month.

Even if ipage hosting is sold at $5 per month i will still go for it because it’s worth it.


Whats the bottom line?:

At first you might loose a few hundred bucks when using this strategy but you are going to get it back because this strategy will not just get you customers but repeat sales.

 

9. Use Social Medias.

Social media marketing is one strategy that should not be ignored. 36 out of every 40 marketers agrees that social medias contribute to their success. Social Media provides a large market for marketers and if the right strategies are used will result in huge success. Check out these statistics about social networks.


  • Youtube gets about 800million views each day
  • Average active users of twitter were 225 million as of March, 2022.
  • Globally, there are over 1.39 billion monthly active facebook users.
  • There are Over 540 million active users on Google plus each month


Now those are some amazing facts, as you can see from the stats above the social sphere is one big market you don’t want to miss.

 

10. Create Business Videos

In today’s world a picture could mean a million words, videos would mean much more.

Create videos about your products and services and share on youtube. creating business videos is not as expensive as you might be thinking.


You can use the webcam on your computer or the camera on your smartphone for recording videos and use free video editing software like windows movie maker but if you have little or no knowledge of video editing you can get a professional editor from sites like fiver at a very affordable price.


Conclusion

You don’t need to spend a fortune on marketing before you see results.

Implement these online marketing strategies and you will be glad you you did.

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