So, you have started a blog and have written a good number of quality posts. You are enjoying the attention from your readers. It’s all going good. But somewhere, you find something is missing right? You feel like there are a few things (probably a lot) that you don’t know about blogging and then there are things that you want to do in a better way.
Worry not, as I am going to talk about 4 important things that every blogger should know about. Probably, you will find the missing piece of your puzzle after reading this post!
Things you should know as a blogger
Here are some of the most important things you should know as a blogger.
1. Time Management
Drafting frequent, and well written, blog posts can be time-consuming. If you have other priorities or responsibilities, it can be tricky to find the time to sit down and blog. But there are still ways that you can continuously publish great quality.
- Set your goals – Decide what your blog needs, and what it’s going to take to meet those needs. Don’t waste time on anything that isn’t helping you reach your goals.
- Planned posts – If you have a couple of days off, start writing. Whenever you can find spare time, write multiple posts. These can be scheduled to be posted for you at specific times, even if you’re not around. They’ll also help if you’re stuck without a topic. Having extra posts sitting as draft is always a good idea for time management.
- Don’t delete – While you’re drafting up your post, just keep writing. Don’t worry about what you’ve written or how easy any of it is to read. Just keep hitting the keys until you’re finished. Then you can go back and edit it. If you try and edit while you go, you’ll end up losing focus and your finished product won’t be engaging at all.
- No schedule – Put aside at least a half an hour a day and just write. You don’t have to stick to a schedule. In fact, if you’re already on a schedule in other areas of life, you want this one to be off-schedule. But whenever you can find the time, sit down and write. You need to spend as much time writing as you possibly can.
- Forget deadlines – Don’t worry about when your posts are going to be finished, or how many you’re supposed to have out every week. If you focus too much on all that stuff, your posts are going to come across as rushed. They’re going to fall flat. Let go of the stress of deadlines. Write to write.
- Social media promotion – When it comes to promotion on social media, you’re going to get sucked into your time lines. You’ll lose hours when all you wanted to do was post a link. Instead, try a social media tool like HootSuite. It allows you to schedule updates and posts to your social media accounts for you. That way, you can schedule promotional social media messages without getting sucked in.
- Don’t stray – You don’t want to spread yourself too thin, especially with commenting on others’ blogs. Instead, find a small handful of blogs, and really get involved with those. Comment regularly. The same can be said for Twitter and Instagram. Don’t spend too much time making new contacts. If you have a few loyal ones, keep giving them your time instead. They’ll recommend you for you.
- Don’t track excessively – Yes you want to know who is visiting your site, from where, and at what times of day. But don’t check these statistics every day or you’ll just be wasting your time. Once a fortnight is probably the most ideal time to check your statistics. If you’re over eager, once in a week isn’t too bad. It’s still not recommended though.
- Outsource – If you’re having trouble maintaining your blog, or writing your content, there are services that can help you. You can even buy a ghost writer online to write your content for you. Then the only time you have to spend is manually posting it. You can find some good writers on iWriter .
- Guest bloggers – An option similar to outsourcing, but it usually won’t cost you anything. A guest blogger is someone who has their own blog, but needs promotion for it (usually). So they offer to contribute to your blog in exchange for a link back to their own. It’s a good marketing strategy. You save time by not having to write, and they get promotion.
2. Make Money
Before you start getting excited, be warned that monetizing your blog is a process. It’s not a get rich quick scheme. It takes time, and effort. But it is possible. I am going to talk about some of the ways you can monetize your blog.
- Advertising – There are different types of advertising. The most common ones are Pay Per Click (PPC) and Pay Per Impressions (PPM). You can either contact advertisers directly, or use a service like Google Adsense. Google isn’t the only company to offer this type of automatic ad placement. There are others. You are also able to sell private ads (if you are self hosted). In some cases, an advertiser will visit your blog and ask you to place an advertisement. More often though, you’ll seek out different advertisers and ask if they’re interested in paying you to display their advertisement. There are many ways to place an advertisement. It can be a full banner, or sometimes even a small button. It all depends what the advertiser is looking for.
- Affiliate Marketing – This is when someone asks you to sell their product/service for a piece of the profit. You list their product/service on your website, and the URL back to the original site has a reference number. This tells the site owner what website the traffic came from. This is how you get paid for recommending the product/service to your readers.
- Digital Products – Another great way to make money through your blog is by selling a digital product. These are usually eBooks, but the subject of the eBooks often changes. It can also be images that you own the rights to. You can see online courses or workshops that you’re hosting. You can sell themes or applications, or even plug-ins. There are different digital products you can create, then sell through your blog. But make sure whatever you’re selling is relevant to your blog content. You can also, of course, sell physical products. You can even be using your blog as a form of digital marketing.
- Memberships – This is a good way to gain a loyal readership too. You can sell a membership to your blog. This means that instead of it being open, readers have to pay to see the content. You’ll want a little bit of content to stay public, because that will entice readers to buy a membership.
- Credibility – When you’re using your blog to write great content, you’re also creating your credibility. I mentioned earlier that it’s important who your connections are. This is why. If you’re building a good professional reputation, you may find yourself being presented with job opportunities with larger companies. If your connections are all low scale home bloggers with no goals in mind, you’ll never step out of that. So make sure you blog is credible, because it may lead you to a world of amazing opportunities.
Not every one of these suggestions is going to work for everyone. You have to experiment and see what works best for you. But this list is a good idea of where and how to get started. Read this detailed guide on how to make money blogging for additional information on monetizing your blog.
3. Engaging Readers
One of the most important aspects of having a successful blog is engaging with your readers. This makes your blog feel more interactive, and encourages your readers to keep coming back. It also encourages them to spread your link among their friends, families, and coworkers. Engaging with readers is a great form of advertising. So, how can you make your blog more engaging?
- Target – Well first, you need to understand who your target audience is. You need to know who your blog is aimed at, and how you’re going to attract them.
- Content – You’ll want to have a really awesome blog that everyone wants to keep coming back to, or subscribing to.
- Trends – It will interest your readers, and attract new readers, if you’re jumping on trending subjects to write about in your niche.
- Mentions – While may not seem like a great strategy, mentioning other bloggers (in a positive way) can be useful. You’ll attract readers who visit those bloggers, and possibly even the other bloggers themselves. You could end up getting mentioned on their blog as well.
- Freebies – Give your readers something for visiting your site. This can be an eBook you have, or an application, or a theme. Any type of digital content relative to your niche would work.
- Ask – I already mentioned asking for comments at the end of your blog posts. This encourages readers to get involved by leaving their opinion.
- Respond – As important as it is to have readers commenting, it’s important that you respond to those comments as well. This will make your readers feel as though you’re listening to them on a more personal level.
- Presence – Socialize on social media and other blogs. Build your presence. This will show readers that you’re active in communities.
All of these tips are great tools to engaging your readers, but it’s really up to you to use them.
4. About Me Page
While you may not have previously considered it, it’s actually important that your blog has an “About Me” page. This helps your readers get to know who you are as person. This page gives you the chance to talk about yourself in more depth. You can explore your hobbies and interests. You can express what brought you to the world of blogging. There are many benefits to using an About Me page. There are also some tips to creating a nice ‘About Me’ page.
- Be Yourself – Use a nice picture of yourself that’s clear, and really defines your personality. Use a few. If you want to strike up a chord, use an old one too. Just throw it in for fun. Don’t use overly edited pictures. Nothing photoshopped. Just show you in all of your glory.
- Be Descriptive – Described who you are and what you’re about. The whole point of the page is to let readers feel more involved in who you are. So you should have some information about your personality on your page.
- Be Creative – Use bold colors. This is the place to let your personality shine through. If you like rainbows, this is the place to use them. Don’t make every second letter a different color, but play around with headings.
- Be Appreciative – This is a good place to thank your readers and encourage them to keep checking your posts. If you’ve got an eBook lying around, maybe offer it to your readers on your page. It’s a good way to them to feel appreciated.
- Be Bold – You want to truly express yourself in a memorable way, so do it boldly. Use catchy phrases and loud statements that will leave a lasting impression.
- Be Enticing – Use words like “you” that refer to your readers. This will make them feel more involved, and they’re more likely to want to get to know you better.
- Be Memorable – You want your page to leave a lasting memory, and encourage new readers (who are likely reading the About Me page before your writing) to check out your posts.
These were a few things that every blogger must know, and probably follow. Do you have anything else to add to this list? Do let me know in the comment section.